While it may sound like we’re putting too much emphasis on color, it does make a difference. For instance, if your church is trying to appeal to a younger crowd, the wrong color scheme could actually drive them away. The wrong color choice can hurt your brand. Obviously, you want it to be a good first impression that encourages them to keep engaging with your church. Even if people don’t realize it, they generate a first impression the moment they see your colors. Surprisingly, color can have just as much impact in how your brand is perceived as your tagline and/or message. It’s also why many brands change their colors when they re-brand. That’s why brands take their time in choosing which colors they want to represent them. The color scheme you use helps you to instantly form a connection with those you interact with your church’s brand. For instance, bright red tends to make you think of passion and youth. The Surprising Importance Of Colorsĭid you know that color has a direct impact on how you view a brand? Different colors evoke different emotions and thoughts. If you’re trying to expand your reach, this can be incredibly helpful in building trust with your members and online followers.
Using the same colors consistently helps people immediately recognize your brand just by the colors. Buttons, hats, and shirts for volunteersĪs you can see, your colors quickly become an integral part of your church.Still not sure how you’d use a color scheme in your church? Here’s just a few common ways: Why? The colors you choose are a direct representation of your church’s personality and message. Some churches even choose their colors while building the actual church itself. Instead, your color scheme is used consistently throughout your church’s branding. Picking a color scheme for your church isn’t about just choosing a few colors for your website. Since your color scheme affects everything from your logo to design elements inside your church, pick colors that speak to and inspire your members, both online and within the church.
As unimportant as it may sound, the colors you choose to represent your church have a major impact on how potential new visitors see you. However, before you do all of that, you need to pick a color scheme for your church. When it comes to church branding, you’re probably more concerned with building a website and establishing a presence on social media.
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